NUTRIBABA

About Nutribaba

Nutribaba is an India-first nutrition intelligence platform that helps you understand what's really in your packaged food.

Our Mission

We believe everyone deserves to make informed food choices. Food labels in India can be confusing, filled with unfamiliar ingredient names and numbers that don't mean much to the average consumer. Nutribaba translates this complexity into plain language.

What We Do

  • Analyze nutrition labels against FSSAI guidelines and flag high sodium, sugar, saturated fat, and trans fat content
  • Explain ingredients in plain language so you know what you're actually eating
  • Identify ultra-processed foods using the NOVA classification system
  • Provide clear verdicts to help you decide if a product fits your dietary goals

Our Data Sources

We rely on authoritative sources for our analysis. All our data is sourced from official regulatory bodies and open databases:

🇮🇳 India

  • FSSAI - Food Safety and Standards Authority of India regulations and labeling guidelines
  • ICMR - Indian Council of Medical Research dietary recommendations and RDA values

🌍 Open Data

  • Open Food Facts - Free, open, collaborative database of food products from around the world
  • NOVA Classification - Food classification system based on extent and purpose of processing

🇺🇸 United States

  • US FDA - Food and Drug Administration food labeling requirements and Daily Values
  • USDA FoodData Central - Comprehensive nutrition database for standard reference foods

🇪🇺 European Union

  • EFSA - European Food Safety Authority scientific opinions on additives and safety
  • EU Food Additives Database - Authorised food additives and E-number classifications

🇬🇧 United Kingdom

🌐 International

  • WHO - World Health Organization dietary guidelines on sugar, sodium, and fat intake
  • Codex Alimentarius - International food standards developed by FAO and WHO

We cross-reference multiple sources to provide the most accurate and up-to-date information. When sources disagree, we prioritize Indian regulations (FSSAI) for products sold in India.

Who We Are

Nutribaba is built by a small team passionate about public health and transparency in food systems. We are not affiliated with any food company, brand, or industry body. Our analysis is independent and objective.

Contact

Questions, feedback, or corrections? Reach us at hello@nutribaba.in